As the legend goes, in 1986, Vanna White was photographed using a Plano tacklebox to stow and organize all her makeup on set. With a visionary eye to the future and the need for a functional yet fun cosmetic case, Plano Molding Company launched Caboodles® a year later, with our On-The-Go-Girl®. Utilizing the same functional design as a tacklebox, Caboodles® has been empowering makeup mavens, neat freaks, and fashionistas ever since.
This historical launch into the cosmetics storage category allowed Caboodles® to meet the essential and stylish needs of the everyday on-the-go-girl. This wasn’t just the beginning of a brand – it was the start of a movement! What started as a playful twist on a tacklebox quickly became a cultural phenomenon, inspiring generations to embrace self-expression, organization, and most importantly, style.
As we continue on our journey to introduce new products for fabulous people everywhere, we’ll always strive to keep the fun in functional. Whether you're prepping for a big night out or just love keeping your space cute and clutter-free, we understand that when you’re organized, you feel empowered - and that sometimes a pop of color or a glimmer of sparkle is all it takes to boost your confidence.
Trends may change, but Caboodles® products will always remain coveted and relevant for their efficient organization, smart design, and retro authenticity. We believe that you’re worth organizing and sometimes a little glam and glitz are all you need to take on the world! The future looks bright as we continue to empower organizers with the tools to sort and store what they care about. At Caboodles®, we’re not just about storage—we’re about helping you show up, glam out, and shine. Every. Single. Day.
Our History